Second-Stage Entrepreneurs
Entrepreneur's Resource Center
You searched for "Market Strategy"
18 articles were found.
- Balancing Cash Flow and Bigger Clients
- Creating a Balanced Competitive Strategy
A company that doesn't know what the competition is doing won't last long. Striking a balance means keeping one eye on the competition and the other focused on your customer and product. This short article outlines good reasons to keep an eye on your competitors, and pitfalls of focusing on competition.
- Delivering Passion, Dedication ... and Profits
- Divide and Conquer
- Dodging the Dot-Bomb
- Focus, Focus, Focus
- Focused Marketing Makes the Difference
Discovering the right marketing mix and knowing customers 'inside out' boosts sales a whopping 300% annually.
- Hold the Anchovies, Not the Ad Budget
- How Big Business Gets That Way
- How to Establish a Promotional Mix
You drive sales by promoting the benefits of your company's goods or services to pools of potential buyers. The ways you promote your organization will largely determine whether you successfully plant the right messages in the minds of your target audience. This module explains how you can establish a promotional mix best suited to your company's needs and resources.
- How to Gain a Competitive Edge
Examine your business and its key operations, policies and relationships with customers to determine what you should work on to compete more effectively.
- Prioritizing Hurts So Good
- Relishing Rivalry: From Intimidation to Inspiration
You may gnash your teeth at competitors, but there's a silver lining. Rivals not only keep you on your toes, they sometimes spark valuable insights.
- Sales Increase Analysis Test
This is an extensive checklist to diagnose your staffing, orientation, training, and communications problems among your sales, marketing, and advertising personnel.
- Sticking With Strategy Grows Revenue 16%
- Taking Advantage of a Down Market to Double Product Sales to $4 Million
Dale Bathum scores an eagle with new marketing, products.
- Understanding All Product Uses
- Watch out for Red Flags: How to Appraise Your Marketing Program
Usually, only a crisis forces a company to take a closer look at its marketing program. However, more regular evaluations will help to minimize marketing problems before they grow out of control.
